Young Boss Tricked & Exposed Ch. 09-10

Part 9

That night, Tim and his employees -- in the quiet of their own homes -- lay awake, thinking about the commercials that they'd shot, and wondering what the rough cut would look like, and how they'd be received by the focus group.

Each of the women had pretty similar thoughts: a mixture of satisfaction, arousal and worry. They were all glad to have been chosen, and to be an object of desire, even if in a playful, lighthearted way. Their young boss had been their immediate audience, a stand-in for the many men who would be watching their commercials, if things went well.

Tim's reactions had pleased them, for the most part. As annoying as he could occasionally be -- only Anna was really bothered by his antics, and then only part of the time -- his comically lustful attention and innuendoes were ultimately welcome. He affirmed their attractiveness and desirability.

And what might have otherwise been grating -- his having the upper hand over them, as they competed to expose themselves to gain his attention in their pantomimes -- was tempered by what they knew, and he didn't. They had all seen him embarrassed, and even naked -- and in real life! So while he was able to savor his power position in the advertising campaign, they felt like the power dynamic was not so lopsided as their handsome boss believed.

For his part, Tim was blissfully unaware of how much Anna, Kaitlyn and Julie had seen of him. It was still mortifying to think that Shawna and Mia had witnessed his humiliating stripping at the bar, but even though he wasn't fully aware of it, this ad campaign was restoring his confidence in his position. When he thought about both ads, and the way his employees had exposed themselves to him, he was both hard and happy.

Even though it was acting, he felt like it was somehow more than that. He remembered that when he'd been maneuvered into his forced walk around the office in his skin-tight bicycle shorts, he had not just been embarrassed, but undeniably turned on, too. And he intuited that his attractive employees -- even Anna -- felt similar emotions. Even as they momentarily resented their boss for his chance to bask in their choreographed embarrassment, they also got some pleasure from the experience.

He knew that he might have been teasing the girls too much about their exposure in the ads, but he also knew that it was a way to re-claim the confidence and the control that should come with being the boss. As he nodded off, he was anticipating the next day's focus group; he fell asleep with a smile on his face.

The focus group watched the rough cuts of the two ads in a room constructed for that purpose, at the headquarters of the ad company, where Shawna worked. A large, rectangular room was set up with a conference table that could seat 12 in the middle of it. At the front of the room was a large video screen, and at the rear was a large mirror that was actually one-way glass. Behind that mirror were two rows of 6 seats each. The staff from the advertising company sat in that observation room, watching the focus group as the focus group watched the ads.

Tim and his employees, plus Danielle, Kurt and the video team -- Joy, Pam and Becky -- were in the observation room as the focus group filed into the main room. Shawna welcomed them to the room, as they took their seats around the conference table. Each of them had bottled water, a notepad and a hand-held device that Shawna called a response meter; she explained that as they watched each ad, they would first use the meter to give a quick overview: turn the meter up toward 10 when you liked what you were seeing, and down toward 1 when you didn't.

She also explained that after the first run-through of each ad, each observer would take some notes on their thoughts about that ad. Then the ad would run two more times, during which they'd add to their notes, and answer canned questions that Shawna would feed them.

The focus group was a young, good-looking bunch. There were 6 guys and 2 girls, all looking to be college-aged. As Shawna was explaining what they'd be doing, Danielle told the group in the soundproof observation room what they'd be looking for.

"This group has been chosen to fit our target demographic. We know that some females might buy our product, but the primary buyers will be males, so we skewed our focus group in that direction. They are all in our target ad group, and they roughly fit the economic strata of our intended consumers."

For the next several hours, Tim and his staff watched as Shawna put the focus group through their paces. During the initial showing of each ad, Tim and his employees mostly focused on the ad itself, and how they came across in it. They had not known what to expect from what the ad people had called a "rough cut," but they were pleasantly surprised.

Joy and her team were good. They had cut the ads together skillfully, so that the disjointed, individual shots that the actors had participated in now formed a coherently flowing mini-drama. The only really rough aspect involved sound. Joy hadn't put in musical cues or a smooth sound track yet; when asked about that, she explained that the goal of the initial focus group was to get first and broad impressions. The audio tracks would make a big difference in the final production, but it involved a lot of polishing time, and that investment wouldn't be made until the ad team was confident that the ad was going to work.

During the morning, Shawna ran and re-ran the tv versions of both ads. The focus group used their meters and took notes and chatted, with each other and with Shawna. Everybody laughed at the right places -- when one of Tim's employees had a sneaky thought that she put into action, or when Tim reacted to his employees' unexpected exposure.

As Tim watched the ad company representatives' reactions, he became more and more confident. Danielle and Kurt seemed pleased with what they saw, and Joy's team winked and nodded at each other as the focus group reacted to each reveal.

Tim saw that his pretty employees were responded equally well, with smiles and even some laughter of their own. They did some blushing here and there too, and teased each other when one of them was exposed on screen.

The most blushing came when the male members of the focus group commented on how hot the employees were, and how lucky their boss was.

When Mia was up on the ladder in the first ad, for example, one of the guys said, "Wow, why didn't her boss climb right up behind her?"

Another guy said, "I know, right? He shouldn't risk her falling on her cute little butt!"

"Not when he could grab hold of it, just to be safe," said the first, laughing.

Mia blushed at that, and Julie punched her lightly in the shoulder, grinning.

The boys in the focus group made joking comments about all four of the office girls' bodies, dress, and amount of exposure. The girls in the group laughed and commented too, but also made a few comments about how females are always the ones to be exposed in ads, and that wasn't fair.

After running through the tv versions of both ads multiple times, and gathering notes and comments from the focus group, everyone broke for lunch.

Part 10

After lunch, when everyone was settled back into their places -- the focus group in the video room, and Tim's team and clients in the observation room -- Shawna got to the part that her audience behind the one-way glass had been waiting for. She explained to the focus group that in addition to the tv ads that they'd watched in the morning, there would also be slightly more explicit versions of both ads to be shown on the internet.

Tim and the watchers sensed the change in the focus group -- everybody sat up a little straighter, and traded questioning looks.

One of the guys said, "When you say 'more explicit' version, do you mean nudity?"

Shawna glanced quickly toward the mirrored wall in back. "The actresses will show a little more skin, and there will be brief flashes of nudity."

"Yes!" the guy said, and several others fist-bumped each other.

"Any chance that their hunky boss will be showing any skin?" one of the two girls asked.

Shawna smiled. "I'm afraid not."

The two girls looked at each other, and the questioner crossed her arms. "Typical."

When Shawna started the online version of the first ad and Mia started up the ladder, everyone quickly saw the difference from the earlier ad. As Mia looked back down over her shoulder, Tim angled his head slightly downward, until she returned her focus to the light above her. She raised one foot to the next rung, and Tim's eyes traveled up her slender, tanned thighs, settling on the bottom of her round tush as the skirt pulled above it. Her white cotton panties were not fully wedgied, but they were bunched up over her crotch, so that almost all of her firm buns were exposed beneath her skirt.

"And the meter goes to ten!" one of the guys said, eliciting laughter from around the table, including even the girls.

In the observation room, Julie put her arm around Mia's shoulder, saying, "Nice buns!" Mia blushed, but she also smiled.

When Anna stalked away from Tim's office and the camera closed in on the spot where the seat of her pants had been, one of the guys in the focus group said, "Wow! Look at that sexy wiggle!" Anna's perky butt sashayed in her skimpy panties on screen, and Kaitlyn whistled softly, while Anna poked at her. She too, like Mia, was simultaneously blushing and smiling.

A minute later, after Kaitlyn had spilled coffee on her shirt, and then pulled it off, two of the guys moved to the edge of their seats as her firm breasts jiggled enticingly in the skimpy bra's cups.

"10! 10! 10!," said one, holding his meter out in front of him.

"Could we go back and then go frame by frame?" the other one asked Shawna. "I think I saw a nipple!"

One of the other girls was smiling, but also rolling her eyes. "Oh, grow up!"

A minute later, it was Julie's turn on screen. When she crawled underneath the glass-top table, one of the girls said, "Are you telling me that she wears a skirt that short to work?!"

The other female in the group said, "She does have the legs for it, though."

"Not to mention the ass!" one of the guys said, to laughter from his buddies, and frowns from the girls.

The males in the group clearly had their meters pegged at "10" when Julie lost her skirt, and wriggled around in her risqué panties.

The ad ended with the circling shot from Tim's POV, with each of the partially clothed, attractive females looking eager and aroused, before the Voice Over read the campaign slogan, "With Naked Attraction, you're in control!"

After a moment of silence, several of the guys actually started to clap. One said, "Where can I buy this stuff?"

One of the others said, "Is there any way we could try some of it on during this focus group session?" He looked toward the two female group members, and then at Shawna, waggling his eyebrows lasciviously.

One of the girls said, "Oh brother!" while Shawna shook her head, a small grin on her face. "Why don't we start by talking about your favorite parts?"

"I can think of 4 parts immediately!" one of the guys said.

One of the other guys raised his hand, a faked thoughtful look on his face. "Do boobs count as two favorite parts, or just one?"

The closest girl punched his chest, but not hard. He flinched and rubbed where she had hit him. "I'm just asking for a friend," he explained.

The notes and conversation went very well, and a consensus was clear: while the females in the group liked the more subdued tv version better, the males all liked both versions, but cleared preferred the online one.

The same was true for the second ad. A particular favorite part of that one -- for the males -- was the establishing shower shot that captured all four women.

"Woo hoo!" one of the guys called out.

"Get an industrial strength exhaust fan in there, and empty out all that steam!" said another.

The females briefly rallied when Mia stumbled into the men's showers, catching Tim in his towel. They hooted, and one said, "Drop that towel, mister!"

The other one urged Mia on. "Come on, sweetie. You're supposed to be blinded, just reach out and grab his towel!"

"How else is she supposed to get those suds out of her eyes?" the first girl agreed, grinning. "I'm sure he won't mind helping her out!"

But the males soon won out. When Tim escorted Mia back to her showers and then pulled her towel off, the males in the group erupted. "Yes! What a bod!"

When Tim ignored Mia's pleading look and slapped her bare bottom, the guys all lost it. As Mia scampered back into the showers, her cute derriere wet and jiggling, the guys all cheered. "That's what you get for trying to spy on him, Sweet Cheeks!"

"Serves her right," one of his buddies agreed.

"We're going to need to see that one again," a third guy said, to a round of applause.

An hour later, the group's work was over. After the focus group had filed out of the room, Shawna stepped into the observation room. "We'll download the data off the meters and collate their notes, but I think the reaction was pretty clear."

Kurt said, "We've got a winner! Those guys ate it up!" He looked at Tim's four employees. "You all were great! You look like pros!"

"Really sexy pros," Tim agreed.

Danielle said, "Were you all happy with both cuts?"

The girls looked at each other. Anna said, "You could see an awful lot of my ass."

"And it was spectacular!" Tim said. Anna gave him half an eye roll, while Kaitlyn giggled beside her.

Mia said, "You could see all of my ass! I'm the only one who was fully nude!"

Kurt said, "Well, it was a rear shot only. And several of the other girls' butts were not much more covered than yours."

"You're not helping," Julie said, though she was on the edge of smiling.

"How about this?" Shawna said, before any of the girls could express a stronger objection, and possibly call for a vote to do a re-shoot. "We'll get all of our info from the focus group together tonight and prepare a detailed overview response by mid-day tomorrow. In the morning I'm supposed to hear from our demographic research team, to complete our picture of our target audience."

"You can all think about this tonight, to see how you feel about the ad, and we'll get together right after lunch tomorrow. We'll have all the data we need, and if anyone has any questions or concerns, we can address them then, before deciding whether we want to polish this version and give it a limited release."

Nobody objected, and everyone went their separate ways.

That evening, just as she was finishing supper, Shawna got a phone call from Joy.

"What's up?"

"I was doing some editing at the office just now, and Sandy stopped by to leave you a hard copy of her report." Sandy was the techie who did much of the firm's data analytics. "She said she was going to email you a copy too, and she told me what she found out."

"What was that?" Shawna asked.

"Check your email," Joy said, with what sounded like a suppressed giggle in her voice. "I'll wait."

Shawna opened her laptop and found the email, then opened it. "Oh c'mon, it looks like it's 20 pages long."

"Just read the one-sheet," Joy said, referring to the synopsis of the main findings at the top of this kind of report.

Shawna read silently for a minute, and then two. Then she paused. "You're kidding."

"She is not kidding," Joy said.

"Did you read this?"

"Sandy told me about it. It's a surprise, but it's not a bad one, is it?"

"It's a great one," Shawna said, grinning at her screen. "But it does mean that we'll need to re-shoot. And our timeline was already really tight."

"I know," Joy said, "but this changes everything. We can't NOT re-shoot, can we?"

"No. You're right," Shawna said. She re-read the key finding in the report.

"Something tells me that the girls won't mind re-shooting, though."

"Are you kidding?" Joy said. "They're going to love it!"

Shawna snorted, then re-read the key finding, her smile in full bloom now. "Tim is not going to be happy, is he?"

Joy was silent for a moment. "No, he is not!"

Finally Shawna said, "The poor guy!"

Both women burst into giggles, and Joy said, "He has no idea what is in store for him!"